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Desiree

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Desiree has been the soft furnishing brand of Gruppo Euromobil since 1995. The company has been working in Italy, manufacturing sofas, armchairs, beds and complementary items in line with the “Home Soft Home” design philosophy.

Today, in 2025, the brand celebrates thirty years within Gruppo Euromobil - an anniversary that is more than just a milestone; it is an opportunity to reaffirm its identity and look towards the future with a renewed vision. For Desiree, design has never been a mere stylistic exercise but rather an ongoing pursuit that seamlessly merges craftsmanship and functionality. Every project is conceived with the aim of transforming space into a place of well-being, through an aesthetic language that balances formal precision, material harmony, and meticulous attention to detail.

Kubic [design Roberto Gobbo]
Shellon [design Setsu e Shinobu Ito]
Tuliss [design Jai Jalan]
Monopoli [design Marc Sadler]
Ciàcola [design Tobia Scarpa]
Rito [design Matteo Thun & Antonio Rodriguez]
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Desiree has a precise way of conceiving design: a language of balance between form and function, aesthetic research and comfort, innovation and tradition. Each product is created with the aim of transforming the living space into a place of well-being, expressing a clear and recognisable identity. “Home soft home” is not just a philosophy, but a declaration of intent: that of creating sofas, armchairs and beds capable of being welcoming, exciting and long-lasting. The link with the territory is an integral part of this vision. Desiree is 100% Made in Italy, a brand that embodies Italian manufacturing excellence and has chosen to keep the entire production process in its own country, in a district known for its quality craftsmanship and design culture. The Desiree production system was born from the fusion of an industrial production concept, with a strong vocation for automation and a craftsmanship approach with an artisanal touch. Every stage, from design to manufacture, is carefully controlled, ensuring that every detail is attended to with the utmost precision. Quality for Desiree is not an abstract concept, but a tangible reality, manifested in the selection of the best materials and attention to each individual component. Wood, metal, padding, fabrics and leather are chosen for their strength, beauty and sustainability, guaranteeing a perfect combination of aesthetics and functionality.

Nel video la collezione Desiree 2024, nella cornice del lago di Lugano, un piccolo borgo di Morcote all’interno di una residenza immersa in un parco dalla lussureggiante vegetazione, risponde con garbo alle forme e agli elementi dell’architettura svizzera contemporanea. Un viaggio che rappresenta il perfetto connubio tra architettura e prodotti di respiro internazionale, da sempre valori fondanti di Desiree e di tutto il Gruppo Euromobil.